Bringing together a network of more than 1,000 employees around a workwear collection that reflects the brand identity.
The Need
As part of the renewal of its workwear collection, France Pare-Brise set out to strengthen engagement across its network through a shared uniform embodying its brand identity. The goal was to create attractive, comfortable garments tailored to each profession, encouraging employees throughout the network to embrace the new collection.
France Pare-Brise’s key challenges:
- Strengthen the brand’s visual identity in the field.
- Encourage employee adoption of a shared workwear collection.
- Provide a comprehensive workwear range tailored to different needs.
- Partner with a workwear expert for the automotive industry.
The Solution Implemented
Mulliez-Flory supported France Pare-Brise in designing a fully bespoke workwear collection reflecting the brand’s identity. The range includes knitwear for both men and women, trousers and cold-weather protective garments, all designed to meet the day-to-day needs of employees while strengthening the brand’s image.
Deployment
A partnership established 4 years ago.
More than 1,000 employees wearing the collection.
90% of the France Pare-Brise network equipped with the collection.
Results
The benefits observed by France Pare-Brise relate to brand image, team comfort and the perceived quality of the garments.
- Enhanced brand image and visual identity.
- Improved day-to-day comfort for employees.
- Improved garment durability and appearance over time.
Here is an example
Before the rollout of the collection designed with Mulliez-Flory, fewer than 40% of members were wearing the brand’s workwear. Today, nearly 90% of the network has adopted the collection — a clear reflection of both product quality and the positive image it conveys among teams.
“In just four years, adoption of our workwear collection has grown from less than 40% to nearly 90% across our network. This success reflects both the quality of the garments and the positive image they project.”
Aurélien K.
Purchasing & General Services Manager, France Pare-Brise
Support
France Pare-Brise highlights the quality of the support provided by the Mulliez-Flory teams throughout the project. The availability of dedicated contacts and the responsiveness of the Customer Service team ensure fast responses to the network’s needs and long-term support over time.
Related Expertise
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